The Great Room workspaces to be rebranded as Industrious

Real estate within hospitality-led workplace provider The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– will run under the Industrious brand, starting July 1.

The Great Room currently runs 7 areas in Singapore, including workspaces at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Roadway.

Laborious strategies to expand its Apac profile by more than 50% over the following 12 months, involving the opening of 3 brand-new areas in Singapore this year. The pipeline is part of a broader international expansion, with the business intending to open more than 60 new places worldwide in 2026.

Bagnall Haus Roxy Pacific Holdings Limited

The action will link Industrious’ Asia Pacific (Apac) locations, previously managing under The Great Room, right into its global network, the firm said in a June 17 release.

” Creating a single global brand links our team and members around the primary values that have always defined us: costs friendliness, stunning layout, and a real feeling of belonging,” adds Gentry Long, head of state of Industrious.

” At the core, The Great Room and Industrious share the same belief that work need to really feel human,” states Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That philosophy is what specified The Great Room throughout Apac, and it continues under the Industrious brand name.”

The three new locations slated to start in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.

The Great Room also presently operates 2 places in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.

The rebrand comes 4 years right after US-headquartered Industrious– currently a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.